Speaking about the challenges faced by producers, Balaji Prabhu said many newcomers enter the film industry without a clear understanding of filmmaking or the business side of cinema.
He alleged that individuals from unrelated industries often invest huge sums in films because of their fascination with cinema and the desire for recognition. These investors, he said, are sometimes surrounded by people who create unrealistic expectations about the industry.
As a result, many first-time producers lose substantial amounts of money when their projects fail. Prabhu warned that even long-established producers have struggled financially, making the risks even greater for newcomers who enter the business without proper knowledge or planning.
He cited films such as Rubber Bandhu, Parking, and Maharaja as examples of how well-written stories and innovative screenplays can outperform bigger productions despite limited budgets.