Indian car buyers are now giving more importance to safety, technology and comfort than mileage. The demand for modern features like big screen, sunroof, 6 airbags, ADAS and ventilated seats is increasing rapidly.
BhaCustomer preferences are changing rapidly in the Indian car market. There was a time when people used to pay attention only to engine power, mileage and performance while buying a car. But now the picture has completely changed. Safety, technology, comfort and premium cabin experience have become most important for the new generation buyers. Keeping this in view, car manufacturing companies are also focusing on modern features in their new models.
Large touchscreen and premium cabin
Today’s customers want a great experience inside the car. Features like large touchscreen infotainment system, digital instrument cluster and wireless connectivity are attracting people a lot. Now the demand for big screens is increasing even in entry-level cars.
Sunroof is no longer a luxury
Earlier sunroof was seen only in expensive and luxury vehicles. But now it has become a common feature in mid-range SUVs, hatchbacks and sedans as well. Especially panoramic sunroof is becoming the first choice of youth and families.
Safety features are given more importance
In view of the increasing road accidents in the country, people have now become very serious about safety. Things like 6 airbags, ABS, Electronic Stability Control (ESC) and 5-star crash safety rating are playing a big role in the car buying decision. Demand for advanced safety systems like ADAS (Advanced Driver Assistance System), automatic emergency braking and lane keep assist is also increasing.
360-degree camera and wireless connectivity
Considering the congested roads and parking problems in cities, 360-degree cameras are becoming quite popular. Along with this, smart connectivity features like Wireless Android Auto and Apple CarPlay have also become included in the must-have list of the customers.
Increased demand for ventilated seats
Ventilated seats are a big relief in a hot country like India. This feature makes the journey comfortable by keeping the seats cool during long journeys. Earlier it was found only in premium cars, but now it is becoming common in mid-range models also.
Overall, today’s car buyers are not just looking at engine and mileage. Now things like safety, technology, travel comfort and premium feel are also playing an important role in the decision to buy a car.