Pulasa is considered a seasonal delicacy across the Godavari region. Its price can vary sharply depending on its size, availability and demand.
The fish is also surrounded by local tradition and folklore. A popular saying in the region suggests that people would even sell their books to eat Pulasa, reflecting how deeply the fish is connected with local food culture.
Locals traditionally distinguish between the fish found in the sea and Pulasa after it enters the Godavari. The seasonal movement of the fish into the river is closely watched by fishermen, as catches can command high prices.
With the monsoon continuing and more water entering the Godavari, fishermen are hoping for further Pulasa catches. However, limited availability means demand is likely to remain high whenever a large fish reaches the market.