Prime Minister Narendra Modi mentioned the Pratapgarh amla industry during his Mann Ki Baat program in September 2026. He explained the business opportunities created by the ODOP scheme. He also praised the women self-help groups who make amla candy, preserves, juice, pickles, and digestive powder. He noted that around 100 amla processing units operate in the district.
Amla once appeared mostly during its specific season. Now, it reaches consumers throughout the year in the form of candy, juice, preserves, and powder. This value addition creates new opportunities for local farmers, women groups, and small businesses.
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