vivo India has launched a festive campaign for the vivo V80 featuring brand ambassadors Sidharth Malhotra and Kiara Advani.
The campaign follows the actors as they travel home for the festive season, capturing people, places and moments along the journey using the smartphone.
The film focuses on the idea of documenting a journey through photos and videos, with the vivo V80’s camera and creative features appearing as part of the storytelling.
Speaking about the campaign, ambassadors Sidharth Malhotra and Kiara Advani said: “Festive homecomings are as much about the journey as the destination, and that is what made this campaign interesting for us. It takes a familiar festive emotion and tells it through the lens of how people experience life today – capturing, creating and sharing moments as they happen.
The vivo V80 fits naturally into this narrative as a creative companion, while our journey together brings a personal and relatable dimension to the story. We hope the campaign connects with people who find their own stories in the little moments along the way.”
Sidharth Malhotra also shared glimpses from his journey home, captured on the V80, extending the campaign across social media.
Geetaj Chanana, chief corporate communications officer, vivo India, said: “We see content creation becoming an increasingly natural part of how consumers experience and share the world around them. With the V80 campaign, we bring this insight to life through the familiar emotion of a festive journey home, where every interaction and spontaneous moment can become a story worth creating.
Sidharth and Kiara bring a unique authenticity and chemistry to this narrative, allowing us to showcase the journey through shared experiences and individual creative perspectives. With capabilities such as 4K Cinematic Video1 and AI-powered creative features, the V80 becomes a natural creative partner, empowering users to capture, create and share the moments that matter to them.”
The campaign highlights the vivo V80’s imaging features, including 4K Cinematic Video, AI Creative Camera with more than 30 AI features, AI Diwali Portrait 2.0 and a 50MP ZEISS Night Telephoto Camera.