Allu Arjun’s picture ‘Pushpa 2’ is creating a lot of buzz at the moment. The public is very excited about this. Ever since the trailer came out, the craze for the picture has increased even more. The atmosphere is smoky everywhere. The legacy of ‘Pushpa’ is being held responsible for this. Allu Arjun and Rashmika Mandanna are responsible for the popularity of the film. But the marketing strategy of ‘Pushpa 2’ is also working in this. The kind of marketing he has done for the film is an example for any upcoming picture.
The people of ‘Pushpa 2’ are touring the entire country promoting the film. Wherever he is going, a huge crowd of fans is gathering. Patna’s trailer launch event is the biggest example of this. After this, the team of ‘Pushpa 2’ which reached Chennai also got a warm welcome. Right now he has to visit Kochi, Bengaluru, Mumbai, Hyderabad and Kolkata. Apart from all this, ‘Pushpa 2’ has tied up with many brands. Due to this the film is reaching more and more people. Let us give some evidence of this, which shows the marketing genius of the people of ‘Pushpa 2’.
- The actors of ‘Pushpa 2’ have partnered with a Kerala based chips brand. It is also sold more in the South. By joining hands with this brand, the makers have tried to win over the South and especially the Malayalam audience. A picture of Allu Arjun’s Jatara look is also printed on the chips packet.
- There is another chips brand, which is popular in some places of North India. To woo the people of North, the people of ‘Pushpa 2’ have tied up with it. Their promotion is a bit unique. The film is being promoted by attaching its teaser along with it.
- The team of ‘Pushpa 2’ has also promoted with a big bike brand. Through this an attempt has been made to cater to the pan India audience. After all the picture is pan India.
- It is a big grocery delivery app. If you were using it, you would be seeing some vouchers for ‘Pushpa 2’. For example, on shopping of this amount you will get free movie vouchers of ‘Pushpa 2’.
- Apart from this, ‘Pushpa 2’ is running a contest by collaborating with a tea brand. This tea brand has a pan India appeal, especially in tier three cities. The rest you are wise. Single screen audience is being targeted through this.
- The team of ‘Pushpa 2’ has also partnered with a popular video game of the country. It has a lot of appeal among the youth. Due to this, a large youth group will be attracted towards the film.
This list does not end here. There are many more brands. There are many other companies also. Besides, Allu Arjun has also done endorsements with many big products. A soft drink is also included in this, people who understand would have understood this. Let’s see whether all this marketing gets converted at the box office for the film or not.