As part of the historic partnership between Ashrayu Media and Singapore’s SPH Media, F ZINE and The Peak will launch in India for the first time, bringing premium lifestyle and business content to Indian readers.
In a major and historic debut for the Indian publishing industry, India’s Ashrayu Media Pvt Ltd has announced a partnership with SPH Media, Singapore’s largest media network. This is believed to be the first collaboration of its kind in the media industry. Under this agreement, SPH Media’s two premium and iconic magazines F ZINE and The Peak will be launched in the Indian market for the first time.
According to experts, this is not just the launch of two magazines, but a big step towards providing international level premium lifestyle and business content to Indian readers. It is noteworthy that F ZINE is entering an international market outside Singapore for the first time.
This partnership is not limited to business only. Its objective is to bring the culture, lifestyle and creativity between India and South-East Asia on a new platform. This will provide Indian readers with global content that will be more relatable and connecting for them.
Sudhakar Adapa, Chairman, Ashrayu Media, said, “The launch of F ZINE and The Peak in India is an important part of our vision. We want to bring international media brands that not only inform people, but also inspire and connect with them. Both these brands of SPH Media have created a strong presence across the world and we are glad to now bring them to India’s fast-growing media market.”
He further said, “Our goal is not just to publish magazines. We want to build a media brand that brings together the credibility of print, the reach of digital and experience-based platforms. We will deliver quality content on social media, build a strong community and connect readers, brands and partners on a better platform.”
Ashrayu Media is making its strong mark in the rapidly changing media ecosystem in India. This partnership with SPH Media is not just a business expansion for Ashrayu Media, but part of a well-planned strategy that will give new impetus to its vision and give it a strong position in the premium publishing space. For a long time, the focus of luxury and lifestyle stories has been on Western countries. Now this partnership will also introduce Indian readers to the rich culture, fashion, design and modern luxury of South-East Asia. It will also strengthen the cultural connection between the two regions.
Today, India’s media market is growing rapidly and there is huge potential for premium lifestyle and business magazines. At present, there is no direct competition for magazines with unique identity like F ZINE and The Peak in the Indian market. In such a situation, this partnership will give Ashrayu Media an opportunity to become a strong leader in this category.
Dasheng Toh, Head of Lifestyle Division and Out-of-Home (OOH) Business, SPH Media, said, “We are delighted to partner with Ashayaru Media to bring The Peak and F ZINE to the world’s fastest growing market, India. This will further expand the global reach of our brands and provide high-quality premium lifestyle and business journalism to Indian readers. We are confident that this partnership will also strengthen the editorial and cultural ties between the two countries. Will do.”
He further said, “The demand for premium lifestyle content is continuously increasing in India and both our brands are recognized for this. We are confident that Indian readers will love the global content and editorial style of The Peak and F ZINE. Sudhakar Adapa and his team are the perfect partners for us who understand India’s modern and conscious readers well.”
For more than 50 years, F ZINE has been a strong voice of youth culture. It has always brought new trends in fashion, beauty, pop culture, lifestyle and creative industry to the forefront. It is not just a magazine, but a reflection of the thinking, style and changing lifestyle of the new generation. The special thing is that India is going to become the first international franchise market of F ZINE.
The Peak, which has been published since 1984, has been bringing success stories, leadership and vision of business leaders, entrepreneurs and big names in the industry to its readers. It is not just a business magazine, but a strong platform for leadership, innovation and ideas that impact society. This is why it is very popular among corporate leaders, CXOs and business professionals.
Let us tell you that SPH Media is one of the largest media groups in Asia. It has more than 40 prestigious brands related to news, lifestyle and entertainment. Known for its trustworthy journalism and strong editorial quality, the group reaches millions of people around the world across print, digital, radio and outdoor platforms.