Amidst the slowdown in the global smartphone market, Apple has performed brilliantly in India. Company CEO Tim Cook said that double digit growth has been recorded in the sales of iPhone, iPad and Mac in India and other emerging markets in the March quarter.
Strong performance amid weak market
During this period, India’s smartphone market went through its weakest quarter in the last 6 years. Due to rising costs and prices, mobile shipments declined by 3-5%. Despite this, Apple maintained its strong hold and achieved better growth.
iPhone 17 series becomes a big support
According to reports, the iPhone 17 series played an important role in the company’s growth. About 60% of Apple’s total shipments in the March quarter came from this series. It is clear that Apple remains in demand in the premium smartphone segment.
Apple leads in value share
According to Counterpoint Research, Apple remained number-1 in India with more than 25% value share, although its share in terms of volume was around 9%. This growth of the company is believed to be the result of strong product portfolio and better sales network.
Mac and iPad sales also increased
Not only iPhone, there was a good increase in the sales of Apple’s Mac and iPad also. Due to the increasing popularity of the company’s products, a large number of new users joined Apple’s ecosystem.
Company seeing big opportunity in India
Tim Cook said that the middle class is growing rapidly in India, which is creating a big opportunity for Apple. He said that most of the company’s customers are buying Apple products for the first time, due to which there is a strong possibility of growth in the future.
Rising costs become a challenge
However, the rising cost of memory chips is a challenge for the company. Apple has indicated that costs may increase in the coming times, which may impact profits. Despite the weak market, Apple’s strong hold in India and increasing demand show that the country is becoming a big growth engine for the company.
