Karnataka Chief Minister Siddaramaiah on Thursday launched Nandini brand milk products of Karnataka Milk Federation (KMF) in the Delhi-NCR market. To establish a foothold in the National Capital Region, the prices of Nandini’s products have been kept lower than other brands. The cooperative institution will retail four types of products made from cow’s milk, curd and buttermilk from Friday.
Their prices have been kept lower by the cooperative organization as compared to others. That means it will compete with established companies like Mother Dairy and Amul. After presenting the products, CM Siddaramaiah said, ‘We have excess milk in the state. KMF in collaboration with Mandya Milk Union will market 3-4 lakh liters of additional milk per day in Delhi-NCR.
Nandini brand milk price in NCR
In Karnataka Milk Union NCR, cow milk will be sold at the rate of Rs 56 per liter, full cream milk at Rs 67 per liter, standardized milk at Rs 61 per liter, toned milk at Rs 55 per liter and curd at Rs 74 per kg. KMF currently collects 100 lakh liters of milk per day, of which local consumption is 60 lakh litres. This leaves additional milk of 40 lakh liters for expansion into new markets.
‘Need to find new markets for excess milk’
However, the Chief Minister acknowledged the challenges of delivering milk over a distance of over 2,500 kilometres, which takes 50-54 hours. Siddaramaiah said that there is a need to find new markets for excess milk. Gradually KMF will be able to sell 5-6 lakh liters of milk per day in Delhi-NCR.
Gujarat is at first position in milk production in the country, Karnataka is at second position.
In Delhi city, KMF and Mandya Milk Unions have come together to release various grades of milk in the market. I am confident that Nandini products will receive excellent response from the residents of Delhi. pic.twitter.com/yUmTQknGzD— Siddaramaiah (@siddaramaiah) November 21, 2024
KMF Chairman LBP Bhimanayak assured that the quality of milk will be maintained during transportation. He said KMF has already partnered with 40 sellers in the Delhi-NCR region to facilitate sales. In Delhi city, KMF and Mandya Milk Union have together launched different ranges of milk in the market.
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