The year 2023 was a festive year for the film industry. This year the celebrations started from the beginning and continued throughout the year. Shahrukh Khan brought the Bollywood car on the track and after that Sunny Paaji did the rest. Now Ranbir Kapoor’s Animal is also making a lot of noise. This year, Bollywood and South films dominated the box office. One reason behind this is the new promotion tactics of the film. This time some stars promoted their films following a different pattern and worked on a new strategy. Some tactics worked and some went astray.
Names of teaser-trailer changed – This time the makers did many experiments with their films. An attempt was made to modify concepts like teaser-trailer and give them new names. Like Shahrukh Khan released the preview of the film Jawan instead of releasing its teaser. It got a lot of success and people’s attention also got on it. After this, Shahrukh Khan is seen doing a similar experiment for his film Dinky. Instead of the teaser, they released Drop One, Drop 2. Donkey’s Drop 2 was only one song. Meaning, it is like the item inside is the same, just the cover on top is new.
Promotion done on social media
The year 2023 was in the name of Shahrukh and this year both his films Jawan and Pathan crossed the earning mark of Rs 500 crore. Shahrukh’s promotional tactics also played a big role in this. Shahrukh Khan promoted his three films in a completely different way and these films also gave excellent results at the box office. In Pathan, Shahrukh Khan connected with the fans during Ask Me Anything and also gave funny responses to their strange questions. This trick worked and the film worked.
Shahrukh Khan from Jawan
Shahrukh did something similar in Jawan also. He did not go around much to promote the film and became a part of only one event. Apart from this, he did not even give any interview for the promotion of the film. This film was also successful. After this, now he is seen doing something similar for the film Donkey. They are not doing interviews about the film due to which fans are not getting many clues about it. Due to this, there remains some suspense about the film till the end. This suspense is increasing the curiosity among the fans and Shahrukh Khan’s films are earning bumper at the box office.
Increase political-public involvement
While some stars were seen staying away from the media for the promotion of their films, there were some stars who increased their public appearances to promote their films during this period. For example, take Kangana Ranaut’s Tejas. What all did he not do for the promotion of the film? While on one hand he showed his film to big leaders and officials, on the other hand he also increased his public involvement and participated in the occasion of Dussehra at Ram Leela Maidan. He also gave many interviews. But none of his tricks worked. This expensive budget film could not earn even Rs 6 crore. But Sunny Deol also increased his public appearance. He got full benefit from it and his Gadar 2 earned more than Rs 500 crores.
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South-Bollywood hit mix
Like last few years, this year too a mixture of South and Bollywood was seen in films. While on one hand Bollywood stars were seen in South films, on the other hand South stars also played cameo roles in many Bollywood films. Venkatesh Daggubati was seen in Salman Khan’s Kisi Ka Bhai Kisi Ki Jaan, while Aishwarya Rai Bachchan was seen in a double role in Vikram’s film Ponniyan Selvan 2. Nayanthara and Vijay Sethupathi were seen in Shahrukh Khan’s Jawan. All these films benefited from this mixture. Rashmika Mandanna has been seen in Ranbir’s Animal and this film is also making waves.
