South’s largest milk company Nandini is going to enter Delhi. Karnataka CM Siddaramaiah on Thursday introduced Nandini brand milk products of Karnataka Milk Federation (KMF) in the Delhi-NCR market. To establish its foothold in Delhi NCR, the prices of Nandini’s products have been kept lower than its competitors. This means that now the Delhi-NCR milk price war is about to start. Let us also tell you how Nandini brand will compete with Mother Dairy and Amul brands in Delhi NCR?
Amul and Mother Dairy will face such competition
The cooperative institution will retail four types of products made from cow’s milk, curd and buttermilk from Friday. Their prices will be competitive and it will compete with established companies like Mother Dairy and Amul. Cow milk will be sold at Rs 56 per liter, full cream milk at Rs 67 per liter, standardized milk at Rs 61 per liter, toned milk at Rs 55 per liter and curd at Rs 74 per kg. On the other hand, the prices of milk and other products of Mother Dairy and Amul are higher than this.
How much milk will come in Delhi NCR
After presenting the products, Siddaramaiah told reporters that we have excess milk in the state. KMF in collaboration with Mandya Milk Union will market three-four lakh liters of additional milk per day in Delhi-NCR. KMF currently collects 100 lakh liters of milk per day, of which local consumption is 60 lakh litres. This leaves additional milk of 40 lakh liters for expansion into new markets. However, the Chief Minister acknowledged the challenges of delivering milk over a distance of over 2,500 kilometres, which takes 50-54 hours.
This is the target of the company
He said that there is a need to find new markets for surplus milk and gradually KMF will be able to sell five-six lakh liters of milk per day in Delhi-NCR. KMF Chairman LBP Bhimanayak assured that the quality of milk will be maintained during transportation. He said KMF has already partnered with 40 sellers in the Delhi-NCR region to facilitate sales.
