While the prices of regular liquor are set to increase, premium liquor brands such as whisky, rum, and vodka are expected to become cheaper by 16–20% under the new excise policy.
Products from multinational companies including Diageo, Pernod Ricard, and United Spirits fall under slabs 6 to 8, where excise duty has reportedly been reduced by 10–15%.
The move is expected to benefit affluent consumers as well as multinational liquor companies operating in the premium segment.