Have you ever noticed that when you search something online, later ads related to it also start appearing. Suppose you search about smartwatch, the internet is filled with ads related to smartwatch. This happens because when you search something, ad websites keep an eye on it. They track your activity through cookies and then show ads. But to deal with this, Google has decided to stop third party cookies from next year.
Google announced that third party cookies will not be supported from January 4, 2024. This support will be stopped for about 1 percent i.e. 3 crore Chrome desktop users. Third party cookies are cookies that come from another site that you are visiting. For example when you Website But when we go, we see ads there.
Advertisers may set third party cookies on that website. These cookies stay in your browser and may collect information about you when you visit other websites.
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What will happen if I turn off third party cookies?
When Google stops the use of third party cookies, ad sites will not be able to do the following –
- Targeting your ads for you: Using third party cookies, advertisers can collect information about you and then show you ads for related products and services. This function will stop when third party cookie support ends.
- Tracking your online activity: Websites can track your online activity by using third party cookies. These sites can see which products or services you have shown interest in, and then show ads for related goods. This too will stop.
- Tracking your browsing history: Websites can track your browsing history by using third-party cookies. For example, they may see which websites you have visited, and then show ads for the same or similar websites.
You will get these benefits from Google’s announcement
- Privacy will improve: Users’ privacy can be violated by using third party cookies. With Google’s announcement, the use of third party cookies will be stopped and it will become difficult to tamper with the privacy of users.
- Shortcomings in setting ads: It will be a little difficult to set the ad using third party cookies. However, Google’s first party cookie support will continue to work and will show ads to people as per their preferences.
- Reduction in Online Tracking: Online tracking will be difficult using third party cookies. This will reduce the possibility of users being tracked online.
Google’s announcement is an important step that will help in improving the privacy and security of users. However, it is important to note that there are other ways to improve user privacy and security through the use of third-party cookies. For example, users should disable third party cookies in their browser.
Will ads stop appearing?
Google is the world’s largest search engine whose main business is advertising. Now if online tracking of people is stopped, then how will we know about their likes and dislikes. Therefore, keep in mind that turning off third party cookies will not stop ads from appearing on the internet.
Many advertisers already use first-party cookies or other advertising technologies that do not rely on third-party cookies.
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