Game or business:The Indian Premier League (IPL) is not just a cricket tournament, but has become a global brand and money printing machine. In 2008, it started to introduce cricket in a new style. But now, IPL has become a business model that earns billions of rupees every year and by 2025 its brand value is expected to be more than 7000 crores. Let’s know how its brand value is increasing day by day and where is it raining in it?
How to grow brand value?
Advertisement is the biggest contribution in increasing the brand value of IPL. In 2025, TV, digital platforms, team sponsorship and advertisement on the ground are expected to generate an advertisement revenue of about Rs 6,000-7,000 crore in IPL. Many international brands are investing in Giostar’s cricket telecast and digital platforms to increase their business in India due to increase in the popularity of IPL.
Apart from this, big names like real estate company Dunube Properties and Perfume Brand Lattafa Perfumes are also included in the list of advertisements in IPL. Dunube has become ‘Co-Powered by Sponsors’ on Property Star Sports, while Lattfa Perfumes is the first global retail brand to show advertisements on Giostar’s cricket coverage.
Real estate company Dunube Property is targeting NRI investors through IPL. According to the company, his partnership is helping to increase interest in real estate in Dubai.
How to make IPL money earning machine?
Boom of media rights
The largest earnings of IPL are its broadcasting rights. Large media houses like Star Sports and now Viacom18 spend thousands of crores for its TV and digital rights. The media rights deal for between 2023-2027 was done for about ₹ 48,390 crore. Meaning the price of every match in crores!
Sponsorship and branding
Every team in IPL has many sponsors – such as jersey sponsors, official drinks, digital partners etc. BCCI also gets a large amount from the title sponsor. Brands like Tata are spending crores only to join the name.
Value of teams
Franchise teams like Mumbai Indians, Chennai Super Kings, Kolkata Knight Riders have become companies worth thousands of crores today. Some teams own the owners and some big industrialists. Buying a team in IPL has now become a smart investment. The brand value of four teams like CSK, Mi, RCB and KKR has exceeded $ 10 million. According to a report, the amount of commercial advertisements has increased by 12% in the first 13 matches of IPL 2025. The advertisement category has increased by 13%, with more than 50 categories and 31% of advertisers.
Ticket sales and merchandise
Millions of fans come to the stadium in every match and buy tickets. Apart from this, teams also earn huge by selling their merchandise like T-shirts, caps, jerseys etc.
Global appeal
The IPL is seen not only in India, but worldwide. Countries like Australia, England, America also have a tremendous fan following of IPL. This provides global exposure to the brands, which attracts them to invest in IPL.
BCCI and IPL management are constantly bringing new innovation-such as digital analytics, fantasy leagues, NFT cards, and international tie-ups. In the coming time, IPL will not just have a sporting league but a multi-billion dollar brand.