Harley Davidson India: Which new bikes are going to be launched jointly by Hero MotoCorp and Harley-Davidson? Will the new Harley-Davidson motorcycles be manufactured in India? What will be India’s role in Harley-Davidson’s new global strategy?
India’s two-wheeler market is once again moving towards a major change. America’s prestigious motorcycle manufacturer Harley-Davidson and India’s leading company Hero MotoCorp are preparing to take their partnership to a new level. Both the companies will together develop a new range of entry-level performance and cruiser motorcycles, which will be manufactured in India and will also be launched in global markets.
Currently, the Harley-Davidson X440 and Hero Mavrick 440 are the most talked-about achievements of this partnership. Now both the companies are working on plans to launch many new models taking this platform forward.
New bikes may be launched this year
According to industry information, many new motorcycles of the Harley brand can be introduced in the current financial year. Among these, the name of Harley-Davidson Sprint is being said to be at the forefront, which can be launched by the end of 2026. After this, other new models are also likely to come in the market. Apart from India, these motorcycles can be exported to emerging markets like Asia, Africa and Latin America.
What is the strategy of both the companies?
Harley-Davidson says that Hero MotoCorp has proved to be a reliable partner for it. The company aims to take its brand to more customers and establish a stronger presence in new markets. On the other hand, Hero MotoCorp CEO Harshvardhan Chitale has also indicated that many new products of the Harley brand can be seen this year. He also clarified that if there is demand for a new model in the global market, motorcycles developed and manufactured in India can be sold in other countries as well.
Harley trying to increase sales
Harley-Davidson has faced declining sales globally over the past few years. There was a decline of about 40 percent in the company’s global sales between 2019 and 2025. To deal with this challenge, the company has adopted “Back to Bricks” strategy, under which it plans to launch 20 new models and variants in the next three years.
India will become a premium bike manufacturing center
Hero MotoCorp is making the Neemrana plant in Rajasthan a major center for premium motorcycle manufacturing. The company has established more than 130 premium showrooms across the country and is continuously expanding its network. In such a situation, India can become an important center not only for the domestic market but also for global premium bike production. It is noteworthy that Harley-Davidson had adopted a new strategy in the Indian market after entering into an agreement with Hero MotoCorp in 2020. Now this partnership of both the companies is being considered as the beginning of a new chapter for the Indian auto sector.