Akshaya Tritiya 2026
On the occasion of Akshaya Tritiya 2026, big jewelery companies across the country have introduced many great offers to attract customers. Buying gold on this auspicious day, celebrated on 19th April, is traditionally considered very auspicious, hence every year there is a huge surge in the demand for gold on this day. This time too, companies are trying to give better deals to customers through schemes like pre-booking, cashback and gold rate protection.
Gold rate lock scheme became the biggest attraction
This time the most discussed issue is the Gold Rate Lock and Protection Scheme. Brands like Tanishq, Joyalukkas, Malabar Gold and Diamonds and Krishna Diamond and Gold Jewelery are giving customers the option to decide the rate of gold in advance. Its advantage is that if the price of gold increases later, customers can buy it at the old lower rate, and if the price decreases, they can get the new lower rate.
Discount on making charges and diamond jewellery.
To attract customers, many companies have given relaxation in making charges. Especially Malabar Gold and Diamonds is offering up to 30% discount on gold and studded jewellery. Along with this, special offers are also available on diamond jewellery, although these offers will be applicable for limited time and on selected products only.
Increased benefits from cashback and gift vouchers
Brands like Joyalukkas are also offering cashback and gift vouchers to customers. These vouchers available on purchase basis help in making the next purchase cheaper. This offer is applicable on gold, diamond and silver jewellery, giving customers the opportunity of additional savings.
Pre-booking facility at low advance
Companies are also giving the customers the option of easy pre-booking. Now jewelery can be booked by paying only 10% to 25% advance. With this, customers can finalize their purchase by paying less now and make the remaining payment later.
Expectation of increase in demand
According to the jewelery industry, Akshaya Tritiya contributes 15-18% of their annual business. In such a situation, this time is very important for companies. This year too, due to these attractive offers, there is every possibility of the demand for gold in the market increasing. Overall, Akshaya Tritiya 2026 has brought a great opportunity for gold buyers. By taking advantage of the right offers and schemes, customers can make better and economical purchases this time.
