AI-native technology company MobAvenue has announced a new brand identity and the launch of the MobAvenue Neural Engine. It is an AI intelligence layer built on an advertising technology platform that will help marketers make decisions.
Mumbai (Maharashtra) [भारत]July 21 (ANI): MobAvenue AI Tech Limited (BSE: INE622Q01027), an AI-native technology company working in the field of advertising, marketing and consumer growth, today unveiled its new brand identity and announced the launch of MobAvenue Neural Engine. It is an AI intelligence layer built on the company’s advertising technology platforms. The announcement marks a shift the company has been working on for years: moving beyond just running campaigns to helping marketers make decisions.
The story of MobAvenue begins even before the company was founded. Tejas Rathod and Kunal Kothari, two 17-year-old engineering students, wanted to understand how technology captures consumers’ attention by experimenting with code and digital advertising. This curiosity became a digital marketing agency in 2017. In the years that followed, when the business began to transform itself from a service model to a product platform, Ishank Joshi joined as the third founder and the transformation gained momentum.
Journey from services to product platform
Today, MobAvenue is a product-led adtech and consumer growth platform with 200+ employees serving over 150 brands across 10+ markets. The company has been bootstrapped throughout this journey and is slated to list publicly in 2025, while continuing to invest in its proprietary technology stack, GMP 360. The company says this rebrand is not the beginning of a change, but rather an acknowledgment of the change that has already happened.
The new identity symbolizes the company’s transformation.
Ishank Joshi, Founder, MD & CEO, MobAvenue AI Tech Ltd, said, “Every major change in advertising has been driven by technology. Search changed discovery, social changed distribution, programmatic changed decision making, and now AI is changing the direction of advertising by driving intent, intelligence and influence. We started building for this change long before we changed our logo. The new identity is just right for that company. “It is who we have become, and Neural Engine is a clear testament to where we are headed: a built-in AI-powered advertising and consumer growth infrastructure from India that helps brands drive measurable results at scale.”
What is MobAvenue Neural Engine?
At the heart of this next chapter is the MobAvenue Neural Engine, an AI intelligence layer that integrates the entire ad lifecycle into a single system. Built on MobAvenue’s core growth platforms, it enables marketers to go from planning to live campaigns in less than 59 seconds.
This engine is not a standalone assistant. It builds on MobAvenue’s A³ framework – Awareness, Acquisition and Activation – which empowers the company’s products across the entire marketing funnel through four integrated capabilities:
Planning
Creates marketing plans from brand objectives, audience insights and market intelligence, customized to budget, category or purpose.
Execution
Launches campaigns directly from the platform, reducing launch time from days to less than a minute.
Creative Intelligence
Creates ad creatives and recommends placement on connected TV, OTT, music and youth platforms.
Conversational Reporting
Allows marketers to ask plain language performance questions and get instant insights on impressions, conversions, audiences and channels.
“Marketing teams waste too much time due to fragmented workflows,” said Tejas Rathod, Founder and CTO, MobAvenue AI Tech Ltd. “Marketing teams waste too much time due to fragmented workflows. Plan in one tool, launch in another, brief creatives separately, and then dig into the dashboard to understand what happened. Current industry research on the maturity of AI in marketing, to which we have contributed as practitioners, points to this same shortcoming: Adoption is high, but integration is not. We built Neural Engine to bridge the gap, which wraps the lifecycle into a single intelligence layer. For our customers, this means less time managing advertising machinery and more time on strategy, creativity and development.”
Global expansion and presence in Times Square
To mark this milestone, MobAvenue’s new identity was unveiled in New York’s Times Square, following the company’s recent expansion into the United States.
Kunal Kothari, Founder, Chairman and COO, MobAvenue AI Tech Ltd., said, “Seeing our new identity in Times Square means a lot to us, not because of the billboard, but because of the distance it represents. We built this company out of Mumbai with no outside capital, and now we are scaling it to other markets, including the US, UK, and Singapore. What makes this scale possible is the AI woven into everything we do, which our teams And reduces complexity for our customers. This unveiling was a symbol of intent: We are not just participating in, but building, a global advertising ecosystem.”
Towards the Future: ‘Connecting What’s Next’
MobAvenue sees the Neural Engine as the foundation of a longer product roadmap where intelligence, not automation, will become the defining layer of ad technology. As the industry moves beyond the constraints of walled gardens, the company aims to help brands move from managing campaigns to compounding results, driven by predictive decision making and measurable business impact.
This intention is reflected in the company’s new tagline: Connecting what’s next. MobAvenue started by connecting brands, people and prospects in a rapidly changing digital world. Its next chapter focuses on connecting businesses to intelligence that drives measurable results. The new identity and neural engine, launched together, are the company’s way of saying the same thing twice: The next phase has already begun. (ANI)
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