BJP Netflix trend: What is the name of BJP’s viral video? What is shown in the video? What was the response to the video on social media?
Every few days, a new trend catches people’s attention in the world of social media. One such trend these days is that of Netflix style video template, in which people are presenting their life, career or special moments like a web series or film. After common users and brands, now political parties have also started adopting this trend. In this context, a video of Bharatiya Janata Party (BJP) is rapidly gaining discussion on social media.
BJP has shared a creative video on its official Instagram account, in which many famous and memorable moments of Prime Minister Narendra Modi have been presented in the popular promotional style of Netflix.
Video shared with the name ‘Dhurandhar: Raw and Undiscovered’
The video has been titled “Dhurandhar: Raw and Undiscovered”. It shows a glimpse of Prime Minister Modi’s recent foreign tours, public programs and some popular moments that went viral on social media. The editing and presentation of the video has been designed in such a way that it feels like a trailer for a web series or documentary. This is why the post attracted the attention of a large number of people in a short time.
Caption also increased people’s interest
The caption shared with the video also caught the attention of users. Describing it as a new “raw series”, the post named the first episode “Now You Are Smiling”. Many users on social media reacted to this creative presentation and called it a new way of digital campaigning.
Different reactions received on social media
After the video surfaced, internet users were seen having two different opinions. Many people praised the creativity and editing style of BJP’s social media team. Some users called it an attempt to make political communication more attractive.
Digital media experts believe that in today’s era, political parties are increasingly using Instagram reels, short videos and viral trends to reach out to the youth. This allows political messages to be presented in a relatively easy and entertaining manner.
The way of political communication is changing
Social media is no longer just a platform for entertainment. Political parties are also seeing it as an effective medium to convey their messages and campaigns to a wider audience. A combination of Netflix style editing, popular internet trends and popular video clips related to Prime Minister Modi has brought the post into the limelight. At present, this video is being shared rapidly on social media and users are giving their opinions regarding its creative presentation.