India’s Great Consumption Shift: From Cereals to Data, OTT & Mobiles
A Kotak Mutual Fund report highlights a major shift in Indian consumption, with household spending moving from food and staples to mobile data, OTT platforms, premium smartphones, live events, and foreign travel, driven by digitalisation and premiumisation. India’s consumption story is undergoing a sharp shift, with households increasingly spending on mobile data, OTT platforms, premium … Read more