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There will be a lot of demand for gold on Sunday, 19 April 2026 i.e. today on the occasion of Akshaya Tritiya. Buying gold on this day is considered very auspicious. On the other hand, experts also say that this time a combination of not only physical gold but also digital gold can be seen. According to analysts, along with the purchase of physical gold, investment options in flexible and transparent gold may also remain popular on the occasion of Akshaya Tritiya celebrated on Sunday, because the inclination of investors is now clearly moving towards modern options of gold. Akshaya Tritiya is traditionally considered an auspicious occasion to buy gold, but according to analysts, investor participation is gradually changing and they are showing increasing interest in financial investment options along with traditional physical purchases.
Changes coming in gold purchasing
Manav Modi, Commodity Analyst, Motilal Oswal Financial Services, said that we are gradually seeing a change in the way of investing in gold. Physical buying is still important on occasions like Akshaya Tritiya, but interest in flexible and transparent investment options is continuously increasing. According to the brokerage report, the bullion market has been volatile in the year 2026 due to geopolitical tensions, global economic slowdown and changes in monetary policy expectations. Despite this, gold and silver have registered an increase of about 10 percent and five percent respectively on annual basis, which shows the demand for safe investment.
Why pressure in domestic prices?
Due to high prices in the domestic market, demand for jewelery remains limited and price-sensitive, due to which discount pressure is being seen on domestic prices. Navneet Damani, Head of Commodity Research, Motilal Oswal Financial Services, said that gold is currently going through a complex global environment. He said that interest rate expectations and the strength of the dollar are sometimes under pressure, but uncertainty, inflation concerns and long-term investment demand are supporting its broad outlook.
price in futures market
If we talk about futures market multi commodity exchange, there has been a rise in the prices of gold and silver. On the last trading day on Friday, there was an increase of Rs 1,457 per ten grams in the price of gold and the price increased from Rs 1,53,152 per ten grams to Rs 1,54,609 per ten grams. On the other hand, if we talk about silver, on Friday the price of silver has increased by Rs 8,514 per kg and the price has increased from Rs 2,48,628 per kg to Rs 2,57,142 per kg. If experts are to be believed, there may be fluctuations in the prices of gold and silver in the coming days.
Gold and silver prices in Delhi
Amid weak demand in the domestic market, the price of silver in the bullion market of the national capital on Friday fell by Rs 5,700 to Rs 2.53 lakh per kg, while gold remained at Rs 1.56 lakh per 10 grams. According to All India Bullion Association, the price of silver fell by Rs 5,700 or 2.2 percent to Rs 2,53,000 per kg (including all taxes). Bullion Association said that gold of 99.9 percent purity also fell by Rs 1,600 i.e. 1.01 percent to Rs 1,56,200 per 10 grams (including all taxes).
Jatin Trivedi, Vice President (Commodity and Currency), Research Analysis Department at LKP Securities, said that due to the market being cautious ahead of important information coming over the weekend on the developments after the ceasefire, gold remained in a tight range and prices remained soft. He said that overall, gold is likely to remain in a limited range, in which there will be a trend of fluctuations. And will respond quickly to any developments over the weekend.
