Alia Bhatt has added another achievement to her career. The actress has emerged as India’s highest-valued female celebrity brand, moving ahead of several leading actresses including Deepika Padukone, Rashmika Mandanna, Kareena Kapoor Khan and Kiara Advani in the latest celebrity brand valuation report by Kroll. The report values Alia’s brand higher than every other actress in the country. Her consistent film choices, global endorsements and successful business ventures have played a major role in this rise. Over the last few years, she has expanded her presence beyond films through international luxury brands and her children’s clothing brand Ed-a-Mamma, making her one of the most sought-after faces for advertisers.
Deepika Padukone secured the second spot among female celebrities, while Rashmika Mandanna continued her impressive rise to finish third. Kareena Kapoor Khan and Kiara Advani also featured among the country’s most valuable female celebrity brands, reflecting their strong presence in films and endorsements. Alia’s brand value has grown steadily over the past few years. Apart from delivering successful films, she has built a strong global image through partnerships with international fashion and beauty brands. Her recent offering Alpha ended up as a disaster but she has a strong lineup of films.
She has Love & War, directed by Sanjay Leela Bhansali, in which she shares screen space with Ranbir Kapoor and Vicky Kaushal.