Vijay-Rashmika: Tollywood couple Vijay Deverakonda and Rashmika Mandanna’s wedding festivities have finally come to a close. However, days after a serene Udaipur wedding and a grand reception in Hyderabad, the two actors remain trending online. However, this time, it’s not their wedding clip, but an ad campaign they shot for the ethnic brand Manyavar Mohey.
For those who have missed it, Vijay and Rashmika’s ad has taken social media by storm, generating massive engagement. Titled Rashmika and Vijay… Made for Each Other, the campaign was conceptualised and created by Prachar Communications. The promotional video and visuals feature the popular on-screen pair celebrating wedding traditions while showcasing the brand’s latest bridal and groom collections.
Vijay-Rashmika continue to trend days after their wedding
According to the organisers, the campaign has received an overwhelming response across digital and social media platforms. Within just three days of its launch, a still image featuring Vijay Deverakonda and Rashmika Mandanna on Instagram crossed over 100 million views and received nearly eight million organic likes. Across all social media platforms combined, the campaign has so far amassed more than 300 million views, reaching over 250 million users globally.
The engagement figures have also been impressive. The campaign post has recorded over 400,000 shares, around 65,000 reposts, and more than 29,500 comments, reflecting strong audience interest and interaction.
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Prachar Communications expressed its delight at the campaign’s success in an official statement. The company said that the strong response demonstrates the popularity of the Vijay–Rashmika pairing among audiences online.
At present, the Made for Each Other campaign is being promoted exclusively on digital and social media platforms. However, the organisers confirmed that it will soon expand to cinema theatres, print publications, and outdoor advertising as part of a wider promotional rollout.
Speaking about the campaign, Prachar Communications director Rakshit Jain said the team was thrilled by the response the project received within such a short time. He added that their decade-long association with Manyavar helped them execute the campaign quickly.
Vijay-Rashmika wedding
Rashmika, 29 and Vijay, 36, tied the knot on February 26, 2026, at ITC Mementos, Udaipur. The intimate “ViRosh” wedding featured both Telugu and Kodava ceremonies. Rashmika wore a rust-hued Anamika Khanna saree, while Vijay opted for an ivory-and-vermillion ensemble. A grand reception followed on March 4 in Hyderabad.