The FIFA World Cup 2026 trophy will come in a special Louis Vuitton trunk. The French luxury brand has been made the official supplier of the tournament. This tradition has been going on since 2010 and the trophy will be brought to the pitch in this trunk during the final match.
The FIFA World Cup 2026 trophy will arrive at the New York-New Jersey Stadium in a special Louis Vuitton trunk. The French luxury fashion house has been made the official supplier and branded licensee of the tournament.
According to a press release issued by FIFA, this specially designed trophy trunk will carry and display the prestigious award during the final, where it will be brought onto the pitch as part of the official ceremony programme. The moment will continue a tradition that has become a hallmark of the World Cup since 2010, with a Louis Vuitton ambassador and a FIFA legend presenting the trophy.
Special design of trunk
The trunk features the iconic Louis Vuitton monogram canvas, hand-painted golden “V” panels that symbolize both “Victory” and “Vuitton”. Along with this, it has gold plated brass fittings, leather trims and classic lock. The interior is decorated in light beige leather and the lid also features a special Louis Vuitton-FIFA partnership logo.
FIFA and Louis Vuitton partnership
FIFA Chief Business Officer Romy Gai said that Louis Vuitton’s craftsmanship and reputation make it a suitable partner to carry football’s ultimate prize. Pietro Beccari, Chairman and CEO of Louis Vuitton, highlighted the shared values of excellence, ambition and inspiration between the two organizations.
Romy Gai said, “Louis Vuitton brings a unique blend of heritage, craftsmanship and prestige to the FIFA World Cup. The Official Trophy is the most prestigious award in world football and it is only fitting that it be carried in a Louis Vuitton trunk. When it is brought onto the pitch before the final match, that moment will once again be a highlight, linking tradition with the pinnacle of modern football.”
Pietro Beccari, CEO and Chairman of Louis Vuitton, said, “For more than a decade, Louis Vuitton and FIFA have shared an unwavering commitment to excellence, bound by a shared belief in the power of sport to inspire and bring people together. We are thrilled to continue this partnership for the FIFA World Cup 2026. At the center of it all is the world’s most prestigious trophy – a symbol of dedication, collective ambition and the ultimate celebration of victory. The symbol. For this new edition, the Louis Vuitton Trophy Trunk will continue this legacy, celebrating an iconic moment when football’s greatest achievements are made.”
more than a decade old tradition
Louis Vuitton’s partnership with FIFA dates back to 2010. The brand has previously created trophy trunks for World Cup editions in South Africa, Brazil, Russia and Qatar under its iconic ‘Victory Travels in Louis Vuitton’ concept. (ANI)
(Except for the headline, this story has not been edited by Asianetnews Editorial staff and is published from a syndicated feed.)