What is the name of Ferrari’s first fully electric car and what is its price? What criticisms did people make on social media about the design of Ferrari Luce? Which famous designer and studio has played a role in the design of this electric car?
As soon as Italy’s famous car company Ferrari announced its first fully electric car ‘Luce’, there was an uproar on social media. This first electric vehicle of Ferrari is a five-seater car, which costs around $ 640,000 (about Rs 6 crore). This is the first time Ferrari has created something that deviates from its traditional combustion engine. Company CEO Benedetto Vigna described the launch as a “very important day” for the company. He said that this is a big step towards expanding Ferrari’s product range and adopting future technology. However, after the launch, the strange design of the car is being discussed more than the innovation.
Ferrari is known for its edgy and aggressive supercar styling, but the Luce’s design is the complete opposite. Its look is very soft and minimalistic, with smooth curves, heavy use of glass and subtle details. Critics say that this vehicle looks less like a performance sports car and more like a tech gadget.
This electric car has been designed jointly by Apple’s former Chief Design Officer Johnny Ive and his design studio ‘LoveFrom’. Due to this partnership, the car has got a Silicon Valley look, which has people divided on the internet.
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Some users called the Luce an “Apple product on wheels”, while others described it as a “generic EV” that lacks the passion and identity of a Ferrari. Tesla influencer Sawyer Merritt also criticized it, calling it “one of the ugliest EV designs ever.”
How did people react on social media?
As soon as pictures of this EV came online, there was a flood of negative comments on social media. One user wrote, “Chat GPT must have taken only two minutes to make this. How did you guys make it so bad?”
Another user commented, “These guys are trying to break into a market they don’t have any traction in. All they have is an old name badge. No one stopped them from making a conventional looking EV sports car. But when you lag behind others and still try to stand out, that’s the price to pay.”
A third user wrote, “After all, who would want to buy a Ferrari EV, and that too this ugly one? Reminds me of Jaguar’s ‘copy nothing’ ad.”
Another user said, “Honestly, it looks like its exterior design was made out of hatred.”
One comment read, “My Tesla also has a hidden charging port. Ferrari’s looks really ugly. Even after charging $600,000, these people couldn’t hide the charging port? There are no sleek lines in this. There doesn’t seem to be any passion for automotive design. It’s like the 80s.”
Another user said, “I really want to see who will buy this. Ferrari wins the gold medal for making the ugliest EV ever.”