Apple is apparently reconsidering its options to enter into the TV market. It isn’t the first time Apple has made such plans. Since 2009, the company has been making headlines for the same.
But it obviously never worked out. Bloomberg’s Mark Gurman has recently indicated that the idea might be back on the table. While he did not have a lot to share, he said that introducing an in-house TV could be an expansion of its smart home appliances.
The company has been sending out mixed signals for a long time now. For instance, Steve Jobs mentioned in his biography that he has plans to expand the company into the TV market as well, but later Apple’s CEO Tim Cook stated that he has no such interest.
Now that Apple is retracing its steps, its potential move into the television market appears to be in its early planning stages. This means that it could be several years before anything materialisesâif it happens at all. Still, the idea of Apple entering the TV industry directly is an exciting prospect. Currently, the company only offers the Apple TV streaming box, which connects to existing TVs, but a true Apple-branded TV would represent a significant shift.
How Apple would position itself against established TV makers like LG, Samsung, and Vizio remains uncertain, especially when it comes to display quality, features, and pricing. Many of these brands already support AirPlay, HomeKit, and Apple TV+, but an Apple-branded TV might take integration to a new level, offering a seamless experience with other Apple products. It’s also likely that any such TV would feature Apple’s signature premium design, setting it apart from competitors.
For now, Apple has been focusing on the iPhones, iPads and Macs. Now, if this holds to be true, it could make a big change in the industry.
