To protect the interests of customers, the government has banned the use of dark patterns run by e-commerce platforms. In simple language, the work of misleading the customers is done through dark patterns, as you may have seen it written on e-commerce sites while shopping that the stock is about to end or a product is only available for 1 or Only 2 products left.
Let us tell you that all these are part of dark patterns, in view of all these things, now the government has taken strict steps and decided to ban dark patterns to save the customers from getting confused.
CCPA i.e. Central Consumer Protection Authority has also recently issued a notification in this matter. For your information, let us tell you that this rule will be implemented on all platforms providing goods and services.
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What is Dark Pattern: Is forced to buy
Let us now understand how companies coerce customers through dark patterns. With the help of dark patterns, companies show misleading advertisements to the customers and then consumer rights are violated. But no more, the government has said that now if anyone violates the rules, a fine will be imposed under the Consumer Protection Act.
For example, you must have noticed that whenever you go to book flight tickets online, you would get written that only a few seats are left. Seeing this the person panics and immediately books the seat.
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The user interface of dark pattern is designed in such a way that the company gets maximum benefit, this work of confusing customers is not only done online but also offline.
Why is dark pattern wrong?
You may also be wondering what is wrong in this? Dark patterns are used to manipulate customers so that they buy the company’s product.
