Apple is reportedly preparing a major shake-up to its iPhone launch strategy this year. Instead of unveiling the entire iPhone 18 lineup together, the company is said to introduce the premium iPhone 18 Pro models first and delay the standard iPhone 18 until 2027. Alongside the latest Pro models, the tech giant may also unveil its long-awaited foldable iPhone, which is expected to arrive with the iPhone Ultra branding.
Although Apple has not officially announced any of these plans, there are several leaks and rumours about the iPhone 18 Pro Max and iPhone 18 Pro. Here’s a roundup of everything we know so far about the iPhone 18 Pro and iPhone 18 Pro Max, including their expected launch timeline, price and specifications.
Apple iPhone 18 Pro Max and iPhone 18 Pro launch timeline and price in India (Expected)
Apple will most likely launch the iPhone 18 Pro Max and iPhone 18 Pro in September 2026, alongside the iPhone Ultra. The iPhone 18 Pro is expected to start around Rs 1,39,900, and the iPhone 18 Pro Max may be priced between Rs 1,49,900 and Rs 1,79,900.
Apple iPhone 18 Pro specifications and features (Expected)
The Apple iPhone 18 Pro is said to feature a 6.3-inch OLED display with a 120Hz refresh rate and up to 3,000 nits of peak brightness. Under the hood, the phone is likely to run on the A2O chip, paired with 12GB of RAM and up to 1TB of storage. In terms of optics, the iPhone 18 Pro could feature a 48MP primary camera with improved zoom capabilities. For selfies and video calls, the phone is expected to equip a 24MP camera on the front.
Apple iPhone 18 Pro Max specifications and features (Expected)
The Apple iPhone 18 Pro Max is expected to equip a 6.9-inch OLED display with a 120Hz refresh rate and up to 3,000 nits of peak brightness. Powering the phone could be the same A20 Pro chip, coupled with 12GB of RAM and up to 1TB of storage. For photography, the Pro Max model may come with similar camera specifications as the iPhone 18 Pro model.
It is important to note that all the details about the iPhone 18 Pro and the iPhone 18 Pro Max are based on leaks and rumours. So, it is advised to take them with a pinch of salt.