Movie Marketing 2023: Barbie’s Blitzkrieg, Jawan’s Prevue, Dunki’s ‘Passport’ & More
As we bid farewell to 2023, it becomes indisputable that this year has been a crescendo in the symphony of curated entertainment. Leading the charge in this cinematic resurgence were Jawan, Pathaan, Gadar 2 and Animal , each grossing above Rs.500 crores. But we also saw some exciting marketing trends in India and globally, especially…