Yuvraj Singh will now sell liquor in India
Yuvraj Singh’s FINO Tequila: Yuvraj Singh, famous for his six sixes on the cricket field, has now come out to bat on a completely new pitch. Yuvi, popularly known as Sixer King, has now taken a big step in the world of business. They have officially launched their ultra-premium tequila brand ‘FINO’ in India.
A unique confluence of cricket and glamor was seen in this launch event organized at Coca, Gurugram. Veteran players like Suresh Raina, Yuzvendra Chahal and Mohammad Kaif had come to celebrate the new beginning of their old teammate.
this brand Yuvraj Singh Has started in collaboration with many Indian-American entrepreneurs. The company claims that they want to change the ‘drinking experience’ in India.
The magic of Indian spices in Fino
The specialty of Fino Tequila is its purity and manufacturing process. It is prepared in the Jalisco Highlands of Mexico. According to the company, it is made from 100% Blue Weber agave, which is prepared using traditional methods passed down for generations. But it also has an Indian touch. The vision of its founders is to keep it close to the Indian heart despite being global.
Ayesha Guptu is leading this brand in India. His aim is to take Fino to the top of the country’s premium spirits market. Currently, the brand is available at select retail outlets in Delhi, Haryana and Maharashtra. Apart from this, it can also be purchased at duty-free stores in Delhi, Ahmedabad and Mumbai.
You will be surprised to know the prices
Fino has launched four different variants in the market, and each one is priced in thousands. This is clearly for those who value luxury and class. According to reports, the average salary in India ranges between ₹25,000 to ₹32,000 per month. In such a situation, one may have to pay one month’s salary to buy a bottle of Fino.
- Blanco: This is the most basic range with vanilla, mint and cinnamon flavours, priced at Rs 13,889.
- Reposado: It has a blend of Indian spices, mint and vanilla. Its price has been kept at Rs 19,175.
- Añejo: It comes with the taste of tobacco, melon and vanilla and is considered quite smooth. Its price is Rs 30,478.
- Rosado: This is the most exclusive and expensive variant of this brand. This pink colored tequila comes with aromas of berries and flowers. Its price is Rs 34,038.
Also read- Delhiites drank alcohol heavily, earning Rs 7,766 crore in a year; so many bottles sold every day