Mohit Suri’s upcoming romantic drama, Saiyaara, featuring Aneet Padda and Ahaan Panday, is set to hit theaters on Friday.
Ahead of its release, Yash Raj Films (YRF), the producer and distributor of the film, has opted for an interesting strategy to ensure a successful opening.
Here’s what’s happening.
No early morning shows for ‘Saiyaara’
A source told Bollywood Hungama, “YRF has asked all the cinemas that the shows of Saiyaara should start from 9:30am onwards.”
“This means that theaters can’t play shows very early in the morning.”
“Secondly, theaters have been instructed that they can’t play more than 6 shows on July 18.”
“This particular directive, however, is applicable only for the day of release. From Saturday, July 19, theaters can play as many shows as they wish to.”
YRF introduces special offers for ‘Saiyaara’ audience
To draw the younger audience, YRF has introduced two special initiatives.
The first is a 50% discount on tickets when booked through BookMyShow using the code SAIYAARA.
This offer is valid on a minimum of two tickets and can go up to ₹200.
The second initiative involves discounted pricing for the first show of the day at 9:30am to attract college students.
‘By having just 6 shows in a day, occupancy will…’
A trade expert weighed in on YRF’s strategy, saying, “By having just six shows in a day, the occupancy will be higher in all shows.”