The Würth Group and MotoGP announced a new collaboration on Monday, in which the German brand will supply tools to the paddock of the World Championship.
Founded in 1945, Würth is a global leader in the development, production, and sale of assembly and fastening materials. It will now provide its tools in the demanding MotoGP environment, ensuring maximum precision, efficiency, and safety under extreme conditions.
In addition, the brand will enjoy prominent visibility at select circuits, hospitality areas, and digital platforms during the Italian, Spanish, and Indonesian Grands Prix.
Fritz Hollweck, Head of Sports Sponsorships at Würth, stated: ‘At the end of the day, in motorsports, like in the trades, it’s about every detail: speed, experience and perfectly tuned processes are the key to success. This ambition is precisely what we share with MotoGP. Both brands stand for top-notch technical excellence, passion and teamwork’.
Marc Saurina, Dorna Sports’ Head of Global Commercial Partnerships, commented: ‘Würth matches our ambition and values. In Würth, we win a global partner that supports our teams with first-class tools, as well as new impetus in some of our strongest markets’.