In the video, Ranbir also spoke about the thinking behind naming his brand. When asked how the name came about, Ranbir explained, “You know, it had a lot of different meanings.” “We started because we just wanted to launch sneakers, so it was Ranbir Kapoor Shoe. So it had a lot of different meanings, like Ranbir Kapoor Studio… Then I think I came to a point where I said it doesn’t really need a meaning, but I think it just fits. When we heard the name ARKS, when we saw this logo, everything came together.
