Why did you disappear from contracts like bira, tuborg, carlsberg?
The fun of drinking cold beer in Delhi’s humid summer is something else. But these days Delhiites have to struggle a lot for their favorite beer. Renowned brands such as Tuborg, Kingfisher, Bira, Carlsburg and Badwaizer have suddenly disappeared from liquor shops in the capital. Let’s know why these brands disappeared from contracts?
What is the reason for beer shortage?
Many parts of the capital came to light at liquor shops in East, West, South and Central Delhi that most popular beer brands are not available either or are coming in very limited quantities, which ends in a few hours.
Shopkeepers say that liquor in Delhi is now sold only through government shops. Which brands will be found in these shops, not the shopkeepers, but government agencies. These days limited stock is being sent by these agencies.
Beer lover turning to NCR
Those who do not want to compromise their favorite beer are now turning to places of NCR like Noida, Ghaziabad, Faridabad and Gurugram. Many people are seen traveling from one shop to another for their favorite beer.
Why is Bhutan and Nepal’s beer more visible?
These days, beer imported from Bhutan and Nepal is present in Delhi. The names of these brands are new to the people, and the price is also slightly higher. But one of the special reasons behind them is that the import duty in India does not seem or seems very low. Also, shops also get more profits than Indian brands on these beer brands.
Because of this, foreign brands are visible on the stores, but popular Indian beer such as Bira, Kingfisher, Haveds and Tuborg are missing.
Will your favorite beer return soon?
Some shopkeepers said that the licenses of liquor shops were not renewed in the last few weeks, so they did not order a new stock. Now the government has renewed old licenses and new stock orders are being placed. The Department of Exemption says that they have stock of all beer brands. As soon as orders are received, beer is delivered to shops.
The real reason for the shortage of beer in Delhi is the process of government supply, delay in license renewal and getting priority to foreign brands. However, officials claim that the situation will improve soon and popular brands will again be seen in shops. Till then Delhiites will either have to wait, or turn to NCR.