Which brand of clothes do Dhoni wear? His business is so big
Even though people know Mahendra Singh Dhoni as Captain Cool in the cricket field, he is also a successful businessman outside the field. Dhoni’s personality attracts people with a combination of style and simplicity. Do you know that the brand whose clothes Dhoni wear is his own brand?
Yes, Dhoni himself owns a sports wear and apparel brand named Seven, and he is also its brand ambassador. He is often seen wearing the clothes of the same brand in public events, promotions and even in his personal life.
What is Seven brand?
Seven is an Indian sports and active wear brand, which started in 2016. The name of this brand is inspired by Dhoni’s jersey number “7”, which has been part of his entire career. The products found under this brand are:
- Sports shoes
- tee shirts
- Track pants
- Jackets
- Gymwear and Yoga Wear
- Backpacks and sports accessories
How big is Dhoni’s Seven brand?
Dhoni’s Seven brand has made its mark in India as well as international market today. The brand is available in Amazon, Flipkart, Myntra, and its own website besides many offline retail stores. Its outlets exist in major cities of India, and it is expanding rapidly.
Seven’s business model promotes Made In India, and targets the younger generation promoting fitness, health and sports. Dhoni’s popularity has given this brand a strong consumer base.
Dhoni’s role in brand
Moving beyond becoming a mere brand ambassador, Dhoni is also the co-owner of Seven. Their vision is that this brand became an affordable, durable and stylish option for the youth. Dhoni himself is involved in the strategy and marketing of this brand, due to which it has become not just a business, but also a passion.