On the Highways of India, Bonds of Trust Are Forged in Silence.
India’s truck drivers work relentlessly, steering through sleepless nights and endless roads to keep our nation’s heartbeat alive. This Raksha Bandhan, Tata Motors Commercial Vehicles, in partnership with TV9 Network, salutes their unmatched spirit through a moving initiative:
“Raksha ka Bandhan – Tata Trucks, Desh ke Trucks.”
At Tata’s iconic Jamshedpur Plant, women from the Durga Line paused their daily routine of building world-class & Safe Tata trucks to create something far more personal—handmade rakhis. These weren’t ordinary festive threads. Each rakhi carried a heartfelt message, handwritten for truck saarthis they’ve never met but have always cared for.
Through this initiative, these women remind us that protection isn’t only about crash-tested safe Ultra, Signa & Prima Tata Trucks or active safety features like Engine Brakes, Hill Start Assist or optional features like Driver Monitoring system, ADAS options in these Tata Trucks —sometimes, it’s in the small gestures, the silent bonds, and the shared pride in building and driving the trucks that move India.
This Raksha Bandhan, Tata Motors celebrates the beautiful connection between the makers and the movers—those who build the trucks and those who brave the roads.
Tata Motors Commercial Vehicles – Better Always.