Amazon Founder Jeff Bezos and Lauren Sanchez have chosen Venice of Italy for OTT wedding.
Till now the name of OTT platform was heard for films and web series, but now the word OTT wedding has also come into the limelight. Amazon founder Jeff Bezos and his 55 -year -old Galfriend Lauren Sanchez have chosen Venice of Italy for their OTT wedding. The media report has claimed that 400 crore rupees are being spent in this wedding. About 250 VIPs are joining it. 90 private jets have been landed at the airport of Venice to carry the guests. The main event of marriage is on 28 June.
The word Ott Wedding has also come into the limelight with this high profile wedding. Know what is ott wedding, how different it is from normal weddings and which celebrities chose such a marriage.
What is ott wedding?
It is called over the top wedding, in which the entire wedding rituals are contracted with the OTT platform. From the guests to the wedding, the family members and rituals are shown as a documentary. The entire marriage is shown on platforms like Netflix or Amazon Prime.
In this wedding, seen as a documentary, family, friends and relatives share special things about couples and the grandeur of this marriage is shown very closely. Every moment from the first meeting of the couple to the wedding is introduced very beautifully as stories.
Who created OTT Wedding?
OTT wedding is usually of high profile and celebrities. Jeff Bezos and Lauren’s wedding is not the first OTT wedding. Earlier, Indian celebrities had also planned such a wedding and were released on the OTT platform. There was an announcement for this. Teaser and trailer came. And then the entire marriage was later released as a documentary.
Actress Hansika Motwani’s love, wedding, drama and Nayantara’s Beyond the Fairy Tale are examples of OTT wedding. The heroic wedding series seen on Jio cinema is an example of how a brand can use OTT platform to show brides and their wedding journey.
https://www.youtube.com/watch?v=bxym7ZLBCL4
Why do celebrities do such a wedding, how different this is from common weddings?
OTT Wedding does not just get married. It is seen as a public statement, opportunity to branding itself and becoming a style icon as well as a way to save expenses.Such marriages are not just like private ceremonies. Business strategy is behind it. Efforts are made to build the image. The more grand marriage of celebrity, the more popularity will increase. And its expenses are also extracted through OTT platform.
Due to the grand wedding ceremony, it attracts the attention of the media. Marriage gets different sponsors. His brand is promoted and talks to many types of business deals. Wedding coverage is sold exclusively to platforms like Netflix, Prime. And the bride-groom gets royalty and viewership. At the same time, sponsors get customers and brand publicity.
Also read: India or America, Google CEO Sundar Pichai near which country citizenship?