The truth of delivery in 10 minutesImage Credit source: AI
Keeping in mind the safety of gig workers, the central government took a big decision regarding 10 minute delivery. The government asked quick commerce companies to stop advertising promises of fixed “10 minute” delivery. After this decision, a survey has now come out in which most of the consumers are not in favor of 10 minute delivery. Consumers only want quick delivery of medicines and some essential goods.
According to a survey by LocalCircle, 38% of consumers using Quick Commerce service said that they do not want anything delivered within 10 minutes. However, when asked for which things a 10-minute delivery is necessary? So, 100% of the 25,621 consumers surveyed said that they want 10-minute delivery for medicines. After this, 55% said that they were essential items, while 25% chose the things of their choice. Overall, the survey revealed that for consumers who want 10-minute delivery, this is most important for medicines, followed by essential goods.
38% consumers don’t want anything in 10 minutes
This survey was conducted among Quick Commerce consumers living in 180 districts of urban India, which includes the opinions of more than 90,000 people. According to the survey, 38% people do not want delivery of anything in 10 minutes. Whereas, 62% of the 41,324 people said that there are some products which they would like to order within 10 minutes. At the same time, 38% people clearly said that they do not want delivery of any product so soon. The list of these products included medicines, essential items and things of your choice.
74% consumers are with the government’s decision
In LocalCircle’s survey, consumers were also asked whether they support the government’s decision to remove the 10-minute delivery timeline. Out of 49,130 people who answered this question, 74% said that they are with this decision of the government. At the same time, 17% people opposed this decision and 9% people did not give any clear answer. Although consumers take advantage of these services, many are concerned about road safety and the safety of delivery riders. He believes that delivery work should be done without any unnecessary pressure.
Instructions to quick commerce companies
Last week, the Union Labor Ministry led by Union Minister Mansukh Mandaviya asked quick commerce delivery platforms to remove the 10-minute delivery promise from their marketing keeping in mind the safety of their employees. According to media reports, last week Mandaviya met officials of big instant delivery companies like Eternal Limited’s Blinkit, Swiggy Limited’s Instamart and Zepto. In this meeting, safety of riders and better working conditions were discussed.
According to Bloomberg, after the meeting, Blinkit was the first to remove the 10-minute delivery guarantee from its mobile app. After Blinkit, Zepto, Swiggy Instamart and Flipkart Minutes also removed their 10 minute delivery branding. In a statement, the Gig and Platform Service Workers Union (GIPSWU) welcomed and appreciated the government’s move and its decision to close the 10-minute instant delivery system.
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