As his cricketing career became synonymous with consistency and excellence, Virat Kohli’s brand value skyrocketed, making him one of the highest-earning athletes globally. According to reports, Kohli’s brand value is $231.1 million (approximately ₹1,925 crore), placing him as one of the most influential figures in the world of sports.
Virat Kohli has tied up with several brands, including Noise, Toothsi, Volini, MRF, Uber India, Vivo, American Tourister, Blue Star, Himalaya, Hero MotoCorp, Tissot, Audi India, Duroflex, Essilor, Digit, Herbalife, and various other brands across sectors. The 37-year-old reportedly earns 11-12 crore annually from endorsements alone, apart from cricket contracts and match fees, firmly establishing himself not only as a cricket legend but also a global powerhouse whose brand transcends beyond sport.
According to a 2024 Hopper HQ report, Virat Kohli charges INR 11.45 crore per Instagram post, placing him among the highest-paid athletes globally with 274 million followers on Instagram. The batting legend’s brand dominance on social media further speaks volumes about his popularity and influence, turning every post into a high-level engagement tool for the brands.