Tata Motors has had an action-packed 2026 so far. The company began deliveries of Sierra SUV and expanded its refreshed lineup with the launch of Punch facelift, Punch EV facelift, Tiago facelift and Tiago EV facelift. The launch momentum was expected to continue, as Tata Motors was widely anticipated to unveil or launch models from its Avinya range in 2026.
There has been a significant development regarding Tata Motors’ upcoming Avinya range, which is set to commence with the launch of the Avinya X Coupe SUV. Reports emerging recently indicate that Tata may no longer use JLR’s EMA platform as originally planned. Instead, the company could adopt the architecture that underpins the recently revealed Freelander EV, developed through the Chery-JLR joint venture.
Tata Avinya EV – New Details
Internally codenamed P2, the production spec version of Tata Avinya X is now said to be positioned on a modified version of Chery’s premium EOX platform, which is also referred to as iMAX platform. This is a modular and scalable platform that supports electrical architectures of up to 800V and up to 350 kW DC fast charging.
Previously, Tata Avinya X was expected to be positioned on JLR’s EMA platform (Electrified Modular Architecture) and this strategy seems to be sidelined in favour of Chery’s platform. Industry sources cited by the report indicate that adapting JLR’s EMA architecture for Avinya’s intended positioning and projected volumes had become commercially difficult to justify, prompting Tata to evaluate alternative solutions.
What to expect?
Tata Motors is probably taking this route to shorten development time and improve on cost competitiveness. The company’s engineers are reportedly working on Indian-ising this platform to adapt it to our conditions and specifications for maximum cost effectiveness. Quoting people familiar with these developments, the report mentions that adapting JLR’s EMA platform had become difficult to justify.
The first vehicle to launch in this new lineup will be Avinya X Coupe SUV and it might be followed by a premium three-row electric SUV. Engineering validation of the revised platform strategy is understood to be underway, with prototype testing expected to commence later this year. This will push the debut, launch and production timeline to early or mid 2027. Battery capacities between 65 kWh and 80 kWh are likely to be employed from Tata’s battery venture, Agratas. It has to be noted that Chery is also supplying components to , which might introduce a higher level of commonality between brands operating in India.
In a statement to the publication, Tata Motors confirmed that the first Avinya vehicle scheduled for launch in 2027 will leverage the Freelander platform produced by Chery-JLR (CJLR). Production is expected to take place at Tata Passenger Electric Mobility and JLR’s recently inaugurated facility at Panapakkam in Tamil Nadu.