Swadeshi Mela Uttar Pradesh: CM Yogi Adityanath has a clear message that Swadeshi is not just a campaign but the life force of self-reliant India. His policy is to make Uttar Pradesh economically strong.
Uttar Pradesh News: Chief Minister Yogi Adityanath’s vision is that when local products will be respected, then the dream of self-reliant India will come true. His same thinking is now being implemented on the ground in the form of Swadeshi fairs in every district of the state. With the inspiration of Chief Minister Yogi Adityanath, “Swadeshi Fairs” being organized in all the districts of the state are not only providing market to local products, but are also strengthening the resolve of ‘Vocal for Local’ and ‘Self-reliant India’. Taking forward the Swadeshi mission of Prime Minister Narendra Modi and Chief Minister Yogi Adityanath, this initiative is providing both economic strength and social respect to local artisans, handicraftsmen and entrepreneurs on the occasion of Diwali.
“Adopt indigenous products, empower Uttar Pradesh”
CM Yogi Adityanath’s clear message is that Swadeshi is not just a campaign but the life force of self-reliant India. His policy is that every citizen of Uttar Pradesh should adopt the products manufactured around him and make the state economically strong and culturally proud. These Swadeshi fairs are making alive the slogan of “Adopt indigenous products, empower Uttar Pradesh”.
Expanding from local to global reach
The main objective of the Swadeshi Fair is to ensure economic empowerment by promoting local products. In these fairs, not only the handicraftsmen and artisans will get a market, but the consumers will also get a direct experience of the quality and diversity of the native products. Through this, indigenous products will be promoted, while the handicrafts are getting market at the local level. Not only this, producers are also getting the opportunity to connect directly with consumers. At the same time, the mission of keeping traditional arts and crafts alive is also gaining strength. Along with this, economic development and employment generation is also taking place on a large scale.
Business can be worth crores of rupees
With this initiative of Chief Minister Yogi, there is a possibility of business worth crores of rupees at the district level. A glimpse of this has been seen recently in UPITS. This will provide a new impetus to micro, small and medium enterprises (MSMEs). New employment opportunities will be available in rural and urban areas, the income of local artisans will increase and women entrepreneurs will also get a new identity. Along with this, the entrepreneurial spirit among the youth will be strengthened.
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Preservation of cultural heritage indigenous fair
Preservation of Cultural Heritage Swadeshi Fair is not just a platform for trade but also a celebration of Indian culture, tradition and art. In this, traditional sectors like handloom, Khadi, village industries and clay arts are being promoted. Besides, preservation of local cultural heritage is also being ensured. Cultural flavor is being showcased through folk songs, folk dances and traditional exhibitions. On the instructions of Chief Minister Yogi, fairs will be organized not only as economic but also as cultural festivals. With the help of Culture Department, Yuvak Mangal Dal, Nehru Yuva Kendra and social organizations, traditional dances, folk songs and cultural presentations will increase the attraction of the fair.
Consumers will also get special financial benefits
Consumers will also get special benefits in the fair. They will benefit from special discounts on GST rates, while Diwali offers and special concessions are also available. Not only this, the most important thing is that there is an opportunity to purchase directly from the producer, which will ensure price transparency. This initiative will give new strength to the local economy of the state. There is a possibility of increase in export potential along with direct market for small scale industries.
Active participation of departments
In these fairs, beneficiaries of Industries Department, Khadi Village Industries Board, Mati Kala Board, Handloom Department, Silk Department, Rural Livelihood Mission, ODOP, CM Yuva and Vishwakarma Shram Samman Yojana are getting the opportunity to display their products. Free stalls have been provided to all the participants.
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