US President Donald Trump reignited his feud with pop singer Taylor Swift on Monday while offering unexpected praise for Euphoria actress Sydney Sweeney, celebrating her alleged Republican leanings and role in a popular American Eagle ad campaign.
In a post on Truth Social, Trump wrote, “Sydney Sweeney, a registered Republican, has the ‘HOTTEST’ ad out there. It’s for American Eagle, and the jeans are ‘flying off the shelves.’” His endorsement came just hours after a BuzzFeed report revealed Sweeney has been registered with the Republican Party of Florida since June 2024.
US president didn’t miss the chance to take a jab at Taylor Swift, a vocal critic of his during and after his presidency. “Just look at Woke singer Taylor Swift,” he posted. “Ever since I alerted the world as to what she was by saying on TRUTH that I can’t stand her (HATE!), she was booed out of the Super Bowl and became, NO LONGER HOT.”
Trump has previously expressed disdain for Swift, who endorsed Democratic candidates and spoke out against his administration’s policies, including on women’s rights and LGBTQ+ issues. In his latest post, Trump declared, “The tide has seriously turned, Being WOKE is for losers, being Republican is what you want to be. Thank you for your attention to this matter!”
Despite the controversy, the brand has seen a boost in sales and share price since the ad’s July release. Bloomberg reported that American Eagle’s stock rose following the campaign, suggesting Trump’s endorsement may resonate with parts of his political base.
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Comparing Swift To Bud Light
Trump also compared Swift’s perceived fall in popularity to the fallout faced by Bud Light after a controversial marketing campaign involving transgender influencer Dylan Mulvaney. “The market cap destruction has been unprecedented, with billions of dollars lost,” he claimed, reiterating his belief that “wokeness” leads to economic downfall.