Telugu stars have increasingly become targets of online trolling. As Telugu cinema expands its pan-India reach, several actors have gained popularity beyond the Telugu states.
However, this growing national visibility has also brought a new challenge, with stars facing intense criticism and trolling even over minor issues.
Janhvi Kapoor’s role in Peddi became a major topic of discussion, with the makers facing heavy trolling over the portrayal of her character.
Vijay Deverakonda has also been a frequent target of online criticism. He faced trolling both before and after the release of Ranabaali.
Nani, meanwhile, has faced an unusual wave of criticism following the release of The Paradise.
The negative reactions intensified after the film began streaming on Netflix, with some viewers from outside the Telugu audience criticising the film and the actor on social media.
Rashmika Mandanna and her husband, Vijay Deverakonda, were also trolled after discussing their marriage proposal during their appearance on Koffee with Karan. Both responded to the criticism through separate Instagram posts.
Sai Pallavi, too, has been facing heavy trolling since she agreed to play Goddess Sita in Ramayana. Her casting has sparked debate and criticism on social media.
A significant share of the online criticism directed at these stars appears to come from audiences outside the Telugu states, particularly on social media platforms.
Whether it stems from genuine disagreements, fan rivalries or organised efforts is difficult to establish.
However, the recurring pattern raises questions about the increasingly hostile online environment surrounding Telugu stars and their films as they seek a wider national audience.