Business of 17000 crores on Rakhi across the country
Rakshabandhan, the biggest festival of brother and sister, is now just two days away. Meanwhile, there is a crowd of people in the markets of Delhi and many cities of the country. Regarding the festival, the Confederation of All India Traders, an organization of traders, has estimated that this year Rakhi will have a turnover of about 17,000 crore rupees across the country.
Along with this, about Rs 4,000 crore is also expected to be spent on sweets, fruits and gifts. This time there is a lot of special views in the rakhis found in the market. Many new designs and themes are also being seen in the rakhis.
A glimpse of self -reliant India seen in markets
The special thing is that this time the sugar -made rakhi or festival items are not available in the market at all. This year, the festival of Rakhi is not only a celebration of brother and sister’s love, but it also includes the spirit of patriotism and self-sufficient India. The country’s army showed its bravery during Operation Sindoor. On August 9, the memory of Quit India Movement is also celebrated and Rakhi festival is also this time this time. Therefore, this time there is a different enthusiasm and a sense of patriotism about Rakhi in the markets.
Praveen Khandelwal, MP from Chandni Chowk and National General Secretary of Confederation of All India Traders, said that Rakhi will be a symbol of both patriotism and love of siblings this time. Especially the demand for the rakhis dedicated to the soldiers has also increased a lot. In the city and city, the soldiers are also being honored by tying rakhi.
New designs and themes in the rakhis
This time many new and special designs of the rakhis are being seen in the market. Along with the traditional Rakhis, many theme-based ashes like Vocal for Local to Digital Rakhi, Modi Rakhi, Self-reliant Bharat Rakhi, Jaihind Rakhi, and Vande Mataram Rakhi are being sold well. Apart from this, due to environment awareness, the craze of eco-friendly rakhis has also increased. People are very much liked by the ashes made from natural things like soil, seeds, khadi, bamboo and cotton.
Rakhis associated with various cultures and arts
This time, various cultures and arts of the country have also got a place in the rakhis. For example, Kosa Rakhi of Chhattisgarh, Jute Rakhi of Kolkata, silk Rakhi of Mumbai, Khadi Rakhi of Nagpur, Sanganeri Rakhi of Jaipur, Pune’s Seed Rakhi, Bamboo Rakhi of Jharkhand, Tea Patt Rakhi of Assam and Madhubani Rakhi of Bihar are becoming very popular.
Praveen Khandelwal said that these ashes not only look beautiful, but they also help local women entrepreneurs, self -help groups and artisans. It is becoming a good means of women empowerment and promoting local industry. Now Indian consumers have started celebrating festivals with pride and self -respect. They are liking the products of Make in India and this feeling is reaching every house.