At Anime Expo 2025, Netflix made a strong impact with numerous exciting anime announcements. The standout revelation was a surprising statistic: more than half of Netflix’s subscribers are anime fans . This highlights the growing popularity of anime within the platform’s vast user base. With over 300 million members globally, this means roughly 150 million people watch anime on Netflix . The company showcased upcoming titles like Cyberpunk: Edgerunners 2 and Sakamoto Days, emphasizing its ongoing commitment to the genre. This impressive anime fandom underscores Netflix’s influential role in expanding anime’s reach worldwide.
Anime’s massive popularity among Netflix subscribers
During the weekend event, Netflix shared insights about its audience and upcoming anime titles like Cyberpunk: Edgerunners 2, Sakamoto Days, and Dan Da Dan. The company revealed that more than 50% of its subscribers watch anime in some form. Although Netflix did not provide a detailed breakdown, this statistic alone underscores anime’s enormous role in its overall content strategy.
While Netflix hasn’t updated its exact subscriber count recently, it announced in January 2025 that it surpassed 300 million members worldwide. Based on that figure, approximately 150 million people on Netflix are engaging with anime content, both classic and newly released.
Netflix leads global anime viewership , Dentsu study finds
These numbers are consistent with findings from a recent Dentsu study reported by Variety
. The study surveyed 8,600 consumers across 10 countries and found that 48% of Netflix subscribers identified as anime fans. This outpaces other major streaming platforms, with only 32% of Disney+ viewers and 29% of Amazon Prime Video subscribers tuning into anime. Additionally, Dentsu discovered that 31% of global consumers watch at least one anime series weekly. Netflix stands out especially in the U.S., where 63% of its audience regularly watches anime, solidifying the platform’s leadership in this genre.
Netflix’s strategic investment in anime over the years
Over the past decade, Netflix has steadily expanded its anime catalog and invested heavily in the genre. Anime adaptations of popular video games have been particularly successful, including titles based on Castlevania, Devil May Cry, The Witcher, and Cyberpunk 2077. Besides adaptations, Netflix has also produced original anime series such as Beastars, Devilman Crybaby, and Pluto, catering to a diverse range of anime enthusiasts with different tastes and interests.