everyone’s favorite liquor
The entire North India is currently in the grip of severe cold. As the day of 15th January passes, the severity of winter is increasing instead of decreasing. Continuous snowfall in the hilly states has increased the chill in the plains. With this changing mood of the weather, changes are also being seen in the eating habits of the people. During the winter season, the demand for liquor, especially ‘Rum’, increases significantly in the market. Whenever there is talk of rum in India, one name comes to the top, which has been on the lips of Indian liquor lovers for the last 71 years. We are talking about ‘Old Monk’.
The legacy is 71 years old
Old Monk is not just a liquor but is considered the iconic dark rum of India. It was started in the year 1954 by Mohan Meakin Limited. From then till today, it has maintained its own distinct identity in the market. Its biggest feature is its smooth texture and distinct taste. The blend of notes of vanilla, caramel and dark chocolate found in it puts it in a different league compared to other foreign brands. This is the reason why even after seven decades, it is ruling the Indian market and from youth to elders, this brand is maintaining its hold.
The secret of ripening for 7 years in oak barrels
Its manufacturing process has a big role to play in the popularity of Old Monk. There are many variants of it available in the market, but ‘7 Years Old Vetted’ dark rum is the most liked. To prepare it, barrels made of oak wood are used. This rum is aged in these barrels for at least 7 years, giving it a woody aroma and a mature flavour. Additionally, another premium variant ‘Old Monk Supreme Rum’ is also available, which is aged for up to 18 years. This variant is known for its extremely smooth and rich taste, making it a choice for special occasions.
The price is only ₹ 355
Old Monk is counted among the best ‘value for money’ drinks in India. Its price is its biggest USP. If we look at the prices in the capital Delhi, its 180 milliliter (ML) bottle, which is commonly called ‘quarter’, is available for around Rs 355. At the same time, its entire bottle (750 ML) is also available for less than Rs 1000, although the prices may vary depending on the tax in different states.
Most variants of Old Monk have an alcohol content of 42.8%, higher than whiskey, making it a stronger choice for winters. Its availability is also quite easy; It is available in government and private liquor shops in almost every part of the country. In some states, it can now also be ordered through licensed online portals. Due to its cheap price and excellent quality, this ‘Old Sadhu’ bottle remains the first choice of Indians even after 71 years.