Marcella’s commitment to integral care extends beyond the office. The clinic carries out regular awareness campaigns, integrated with broader health themes.
At the heart of a busy routine, between digital radiographs and anesthesia needles, beats an unshakable conviction: the patient is, above all, a person. It is with this philosophy that dentist Marcella Falcão de Souza Bianchin rewrote the rules of clinical management, combining technological innovation, humanized leadership, and a rare concern for the integral well-being of the human being.
On this approach, Dr. Orlando Travitski Neto, dentist specialized in implantology and digital dentistry, and active member of the Brazilian Society of Digital Dentistry (SBODigital), emphasizes:
“Dr. Marcella’s work is a clear example of how digital dentistry must serve people. She combines cutting-edge technology with a humanized vision, something that few professionals manage to balance with such excellence.”
Orlando is recognized for his work in guided surgery, prosthetics, and the integration of technologies such as CAD/CAM, computed tomography, and intraoral scanning, and both have contributed to modernizing clinical practices in Brazil. He actively participates in national and international congresses, courses, and workshops, being considered a reference in technological innovation applied to dentistry.
Marcella was not content to be just another professional in a white coat. She decided that her clinic, Espaço Santé, would be a reflection of her deepest values: empathy, excellence, and purpose.
“Dentistry is the means I found to impact lives. But it’s not just about teeth — it’s about health, self-esteem, and above all, care,” she affirms, her eyes shining as she still gets emotional when seeing a smile restored.
A vocation that was born early — and reinvented itself
Graduated from the prestigious Faculty of Dentistry of USP, Marcella began her career like many young dentists: full of dreams, but facing the limitations imposed by conventional structures. Her first professional experience was in university clinics aimed at general population care, where she learned to value each patient contact as an opportunity for learning and empathy.
“There, I realized that the patient doesn’t arrive only with physical pain. Often, they carry traumas, insecurities. We need to be prepared for all of this.”
But the real leap came when she took over the management of her own clinic in 2020. An old dream, realized with courage at one of the most delicate moments in recent history: the peak of the pandemic.
“That was the biggest challenge of my life. Dealing with people’s fear, with health responsibility, with an uncertain future… And, at the same time, keeping the team united and motivated. I had to lead by example.”
To lead is to serve
Marcella speaks of her team with the same care she dedicates to patients.
“I don’t hire just for technical skill. I hire people who have a sparkle in their eyes. Training we provide.”
Weekly meetings, training on humanized service, and care for employees’ emotional well-being are just some of the strategies she implemented to create a healthy and productive work environment.
This inspiring attitude resulted in minimal turnover in the clinic — a rare achievement in healthcare.
“I believe that a satisfied team reflects that in the care of the patient. We are a team, and that makes all the difference.”
Technology and sensitivity: the alchemy of innovation
If the human perspective is the soul of the clinic, technology is the heart. Marcella invested heavily in state-of-the-art equipment: electronic microscopy, digital scanning, CAD/CAM, computed tomography — all to provide precise diagnoses and faster, more efficient treatments. In many cases of endodontics, for example, procedures are resolved in a single session, without losing quality.
But she emphasizes that technology alone is not a differential.
“Innovation is how you use the tool. And, most importantly, why you use it. If it’s not to make the patient’s life easier, it doesn’t make sense.”
At this point, Dr. Travitski comments:
“The conscious adoption of digital tools, as Dr. Marcella does, goes far beyond modernizing processes. It’s about ensuring more predictability, safety, and comfort for the patient, placing Brazilian dentistry in tune with the most advanced international standards.”
Integral health: campaigns that transform
Marcella’s commitment to integral care extends beyond the office. The clinic carries out regular awareness campaigns, integrated with broader health themes. Pink October, Blue November, Children’s Oral Hygiene Week — these are just some of the actions promoted, always with the goal of educating and preventing.
“I believe in dentistry as part of an integrated health system. The mouth speaks volumes about the whole body. Periodontitis may be linked to heart disease, for example. We need to teach this to people.”
These campaigns, which include lectures, informative posts on social media, and even partnerships with other health fields, show how broadly Marcella views the profession. For her, a well-informed patient is a healthier and safer patient.
Behind the success: mistakes, fears, and lessons
Marcella’s journey, although admirable, was not without stumbles. She recalls frankly moments of doubt, administrative mistakes at the beginning, and even the challenges of balancing motherhood and career.
“There was a day, at the beginning of the pandemic, when I thought about giving up. I had an anxiety crisis, afraid of going bankrupt. But then I remembered why I started. I took a deep breath and kept going. Because giving up doesn’t fit with someone who loves what they do.”
This vulnerability, now transformed into strength, is what makes her even more inspiring. She shares these experiences with other women entrepreneurs in discussion circles and informal mentoring, encouraging other healthcare professionals to dare to undertake with purpose.
A vision for the future
Asked about the next steps, Marcella does not hesitate: she wants to expand the Espaço Santé management model to other cities. But it is not about opening franchises — it is about spreading a philosophy.
“My dream is to train leaders in dentistry who think with their hearts. Who know that a patient is, above all, a life. Who lead teams with listening, with care. Who see the clinic as a place of healing — and not just of teeth.”
Asked about his colleague’s vision for the future, Dr. Travitski concludes:
“The clinical management model that Marcella has built has the potential to inspire an entire generation of dentists. She shows that leadership in dentistry is not just about mastering technique, but also about building strong teams, thinking strategically, and above all, caring for the human being in an integral way.”
The trajectory of Dr. Marcella Falcão de Souza Bianchin Travitski and Dr. Orlando Travitski Neto is proof that when talent, innovation, and purpose meet, results transcend the dental office. United by the same vision of a more human, digital, and transformative dentistry, they combine refined technique, inspiring leadership, and deep respect for the patient. This partnership strengthens not only their clinics but also the modernization movement of dentistry in Brazil, showing that true success is born from professional excellence, but only fully flourishes when sustained by empathy and commitment to life.
Written by Journalist Aparecida Salgado.