Taylor Fritz of the US wrote his ‘Hugo Boss headband upside down as he took on Novak Djokovic in the quarter final of the US Open 2025 in New York on Tuesday.
The 26-year-old played through the first two sets wearing the headband upside down, before he went to the dressing room and came back wearing it right.
Fritz lost the first two sets, 6-3, 7-6, as the World No. 7 showed dominance at the USTA Billie Jean King National Tennis Center. Social media was full of reactions over the inappropriately worn headband. Some speculated that it could put Fritz in bad blood with his sponsors, Hugo Boss. Even the broadcasting commentators called the headband ‘distracting.’
“I’m sure the sponsor, Boss, must be delighted that Taylor Fritz is wearing their headband upside down,” one user said.
“Settle an argument between @MEPFuller and me: is Taylor Fritz wearing his BOSS headband upside down on purpose or is it an accident?” wrote another.
“Sure, the upside-down headband isn’t great. But more importantly, I wonder if BOSS regrets not paying up for exclusivity as Taylor Fritz’s apparel sponsor,” wrote another.
“Taylor Fritz showing up to play Novak Djokovic in the quarter finals of the US Open with his Hugo Boss headband on upside down should’ve disqualified him on sight,” wrote one.
“Taylor’s headband is upside down. Boss is going to ask for a discount for that sponsorship initiative. LOL! SSOB! Is he that nervous to face Djokovic?” said another.