New Delhi: Tata Motors is gearing up for a bold stunt packed campaign with Red Bull India. The company has teamed up with the global energy drink brand known for adrenaline sports and crazy action sequences.
The first spotlight falls on the Tata Harrier.ev, the company’s electric flagship SUV. And this is not a quiet city run. The EV is going to be pushed to extremes by someone who does not know the meaning of slow: Abdo “Dado” Feghali, a Guinness World Record holding drift star.
Guinness World Record drifter Abdo Feghali leads the first action challenge.
Tata Motors and Red Bull partnership set to kick off thrilling EV stunts
Tata says this campaign aims to mix technology with extreme performance. Red Bull brings athletes who usually live sideways on dirt tracks and mountains. Harrier.ev brings its electric torque and off road skills. That is a combination that will definitely pull eyeballs across social media when the videos go online.
Feghali shared his thoughts after driving the electric SUV, saying the Harrier.ev offered smooth torque and effortless capability even on steep terrain. He added that it sets engineering standards for electric SUVs in India. Coming from someone who holds the record for the longest drift, that is a strong endorsement.
Why this matters for EVs in India
Electric cars are often seen as silent city vehicles. A bit boring maybe. Tata wants to change that image. The brand already leads the Indian EV market with Nexon.ev and Punch.ev. The Harrier.ev adds a more powerful and rugged option to the list.
The company wants customers to see electric SUVs as adventure ready machines. A Red Bull partnership is a good way to send that message.
Aim is to show electric SUVs can deliver adventure beyond city roads.
What we know so far
The campaign features challenges where:
- Harrier.ev tackles rough terrain
- Red Bull athletes test performance limits
- Extreme stunts build buzz for electric cars
- Videos get released across platforms soon
Automobile fans will look at:
- Instant torque figures
- Suspension performance
- Battery efficiency under pressure
- Real world adventure capability
A fun push for an electric future
Tata calls the Harrier.ev India’s most powerful homegrown SUV. If these stunts go well, the EV could attract buyers who still trust diesel engines for thrill and toughness.
More challenges are expected to follow. And knowing Red Bull, they might only get crazier from here.