Mukesh Ambani has bought South’s Manna Brand.
Reliance Consumer Products (RCPL), the consumer goods company of Reliance Industries Group, on Tuesday announced that it has acquired Southern Health Foods (RCPL), the parent company of Tamil Nadu’s famous Manna. The acquisition of Manna further strengthens RCPL’s food and staples portfolio, which already includes brands like Udyam, Independence and SIL. With this, its presence has deepened in the fast growing millet based and health focused food products sector. Reliance Industries said Manna has been a leading manufacturer of health focused food products for more than two decades and has a strong presence in Tamil Nadu and neighboring states.
Reliance is expanding
The acquisition comes at a time when Indian consumers are increasingly moving towards health and nutrition centric diets, leading to strong growth in segments such as millets, multigrain staples and functional food products. RCPL is aggressively expanding in the region by adding new brands with acquisitions, making it poised to capitalize on the growing demand for affordable and health-focused packaged food products. The company said that this acquisition is in line with its strategy to provide global quality products at affordable prices and establish a strong presence in the health and nutrition sector across the country.
Portfolio is getting stronger
Commenting on the deal, T. Krishnakumar, Director, Reliance Consumer Products Limited, said Manna is one of the most trusted health focused food products brands in Tamil Nadu, known for its millet based staples and products like blends, beverages and baby food. He said that this brand will further strengthen RCPL’s packaged food products portfolio and enhance its ability to provide nutritious options to the consumer.
Which products does Manna make?
Krishnakumar further said that RCPL’s distribution, R&D and supply chain capabilities will help expand Manna’s reach beyond its existing markets and make it a pan India household brand. Southern Health Foods Pvt Ltd operates across multiple health centric categories including millets, oats, multi grain products, health mixes, breakfast cereals and dry fruits. Its Manna brand has created a strong presence in the emerging packaged segments like millet flour, baby food and multi grain mixes.