New Delhi: Sony has paused orders for a wide range of its memory card products, and the reason traces back to a bigger global issue. The company confirmed that a shortage of semiconductors and memory supply has made it difficult to meet demand.
It covers almost everything from SD cards to CFexpress storage, and the company says the situation may continue for some time.
Sony halts memory card orders across multiple product lines
Sony has officially stopped accepting new orders starting March 27, 2026. The decision applies to both dealers and direct customers through the Sony Store.
The company stated, “Due to the global shortage of semiconductors (memory) and other factors, it is anticipated that supply will not be able to meet demand for CFexpress memory cards and SD memory cards for the foreseeable future.”
The suspension affects a wide range of products. This includes CFexpress Type A and Type B cards across multiple capacities. High-end SD cards under the TOUGH branding are also impacted, along with standard SD cards used by everyday users.
Shortage linked to AI data centre demand
The memory shortage is not happening in isolation. Industry trends point to rising demand from AI data centres as a key factor.
These facilities need large volumes of memory to train and run AI models. As more companies invest in AI infrastructure, the demand for memory components keeps growing. At some point, supply just cannot keep up.
This has already pushed up component costs. Now, it is also affecting availability. In simple terms, there is not enough hardware to go around.
No timeline yet for supply recovery
Sony has not shared a clear timeline for when orders will resume. The company said it will monitor the situation and provide updates later.
In its statement, Sony added, “Regarding the resumption of order acceptance, we will consider it while monitoring the supply situation and will announce it separately on the product information page.”
It also acknowledged the disruption, saying, “We sincerely apologize for any inconvenience this may cause our customers.”